What Are Cookies?
Cookies are small text files stored on your device when you visit a website. They contain a unique identifier that allows the website to remember information about your visit — like your login status and preferences.
Cookies are safe and cannot run code, install software or collect personal information beyond what the website has set them to record. They simply help Saptapadi Vivah remember you and your matrimony preferences between visits.
Why We Use Cookies
Saptapadi Vivah uses cookies to provide you with the best possible matrimony experience:
Security
Prevent unauthorised access and protect against CSRF attacks on your account
Authentication
Keep you securely logged in so you don't re-enter your password every page
Personalisation
Remember your match filters, location and notification preferences
Performance
Understand which features are most used to improve platform speed
Better Matches
Store your browsing history to suggest more compatible life partners
Marketing
Measure campaign effectiveness to reach the right families across India
Cookies We Set
Below is a complete list of all cookies used on Saptapadi Vivah:
| Cookie Name | Category | Purpose | Duration |
|---|---|---|---|
session_id |
Essential | Maintains your login session | Session |
csrf_token |
Essential | Security token for form submissions | Session |
auth_token |
Essential | Keeps you logged in between visits | 30 days |
language_pref |
Essential | Stores your language preference | 1 year |
match_filters |
Preference | Saves your match search filters | 1 year |
notification_pref |
Preference | Notification type preferences | 1 year |
profile_sort |
Preference | Default sort order for matches | 6 months |
_ga |
Analytics | Google Analytics visitor ID | 2 years |
_gid |
Analytics | Daily unique visitor tracking | 24 hours |
fb_pixel |
Marketing | Facebook campaign tracking | 90 days |
gtag_conversion |
Marketing | Google Ads conversion tracking | 90 days |
Third-Party Cookies
Some cookies are set by trusted third-party services. We only work with partners who comply with applicable privacy laws including India's IT Act 2000 and GDPR principles.
Google Analytics & Ads
Used for anonymised analytics and conversion tracking. Governed by Google's Privacy Policy.
Google Privacy Policy ↗Meta (Facebook) Pixel
Used to measure effectiveness of our Facebook and Instagram matrimony campaigns.
Meta Privacy Policy ↗Cookie Duration
Cookies are either Session Cookies (deleted when you close your browser) or Persistent Cookies (remain for a set duration).
Session Cookies
Deleted automatically when you close your browser. Used for security and login sessions.
session_id
csrf_token
_gid
Persistent Cookies
Remain on your device for days to years. Used for preferences, analytics and marketing.
auth_token
match_filters
_ga
How to Control Cookies
You have full control over which optional cookies you accept. Here are four ways to manage your preferences:
🍪 Cookie Consent Banner
On your first visit, choose which cookie categories to accept. Your choice is saved for 12 months.
👤 Account Dashboard
Logged-in members can update cookie preferences via Settings → Privacy → Cookie Preferences.
🌐 Browser Controls
Use your browser's built-in settings to block or delete all cookies. See Section 7 for browser-specific instructions.
🌎 Third-Party Opt-Out
Opt out of Google via Google Opt-out Tool or Facebook via Ad Preferences.
Browser Settings
Manage or delete cookies directly through your browser. Instructions for popular browsers:
Do Not Track (DNT)
Some browsers offer a "Do Not Track" (DNT) signal notifying websites that you do not want to be tracked. Currently, there is no universally accepted standard for DNT responses under Indian IT law.
Saptapadi Vivah does not currently alter its data collection practices in response to DNT browser signals. However, you can use the cookie preference controls in Section 6 to limit tracking on our platform at any time.
Policy Updates
We may update this Cookie Policy from time to time as our platform evolves or laws change. When significant changes are made:
- The "Last Updated" date at the top of this page will be revised
- Registered members will be notified via email or platform notification
- A banner will appear on your next visit prompting review of cookie preferences
Contact Us
Questions about our Cookie Policy? Contact our privacy team: